How Meetingselect Triples Design Productivity With Design Buffs

About Meetingselect

Meetingselect is a global meeting management and online venue sourcing platform. With offices in the Netherlands, Belgium, and the United States, the company has been supporting some of the largest brands, venues and third-party travel agents by providing technology and services in the MICE industry (Meetings, Incentives, Conferences and Exhibitions)

Judith and Anouk are the co-founders of Meetingselect and have been working with Design Buffs since summer 2020.

Creative Challenge

Prior to joining Design Buffs, ad-hoc graphic design was done in-house. Creating marketing assets was time consuming. There was no process in place for requesting, reviewing and approving designs. Getting creative assets done took too much time away from the core competencies of the team. 

Sales presentations were done by the sales team itself and didn’t communicate the brand and product values in a professional way. Previous experience with creative agencies turned out to be an extensive endeavour, plus most agencies weren’t prepared to work on smaller, ongoing marketing design projects. 

With Meetingselect’s primary goal to increase brand and product awareness in the European market, Judith and her team required ongoing creative support that wouldn’t break the bank. They turned to Design Buffs for help.

Solution

Instead of hiring a full-time designer in-house or working with an agency, Judith decided to opt-in for a part-time, pre-vetted Design Buffs designer. The designer would work directly with the marketing team via its own project management system and established processes. Communication happens directly between the designer and Meetingselect’s team so that designs can be delivered in the most efficient way. 

Meetingselect works with two designers, a graphic designer/illustrator and motion graphic artist for videos.

The onboarding was seamless, quick and easy. After submitting brand guidelines, a dedicated Trello board was set up for Meetingselect to support the project management workflow. 

The primary design requests include:

  • Print design for brochures and case studies
  • Presentation design for sales and partnerships
  • Photo editing jobs
  • Social media templates
  • Christmas card design
  • Icons for the website
  • Promotional videos

Results

With Design Buffs, Meetingselect has tripled its sales and marketing productivity by focusing on its core competencies. On average, their Design Buffs designers deliver 1-2 assets per day with unlimited number of revisions.

Design Buffs helped Meetingselect take their design to the next level and produce assets that represent the brand and take in-house design work off their shoulders.

“Design Buffs gives us an outlet for all of our creative tasks and visions. We've been using the service for all of our marketing assets and client facing designs and have been very happy from day one.” - Judith Huisman, Co-Founder of Meetingselect

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